AI Writing Assistance was the dominant AI feature in software reviews in 2024. Notion stole the spotlight as the most discussed software for its AI features. Want to learn more about what AI features people actually cared about last year? Read on.

Introduction

At Gralio, we dug into the data to uncover which AI features were actually popular across different types of software. To identify the most talked-about, we used advanced LLM techniques to extract insights from user reviews. Then, following a classic data science approach, we analyzed the trends to see what really stood out. To make sense of it all, we’ve put together a quick glossary of key terms:

• Cluster - A group of software categories, helping us organize the data more effectively.
• Software Category - A specific type of software focused on a particular function (e.g., ‘Chatbot Software’). A single software can belong to multiple categories.
• Feature - A distinct functionality within a software product.

In this article, we’ll walk you through the most popular AI features in SaaS. We’re keeping it simple by focusing on the top two clusters that dominated the conversation. Additionally, we’ll highlight the most popular feature and the software it’s part of.

The Most Popular AI Features of 2024

Sales Enablement Cluster

In 2024, Sales Enablement emerged as the most popular cluster, leading in AI-related reviews. This category centers on tools designed to empower sales teams - enhancing prospect engagement, accelerating deal closures, and driving overall performance. Its dominance in review volume solidified its position as the top AI-driven cluster of the year.

There are several popular categories in this cluster. AI Sales Assistant Software helps sales teams automate and personalize outreach, making interactions more effective. Content Experience Platforms enhance sales materials, making them more engaging and interactive. Sales Intelligence Software provides valuable data insights, enabling smarter selling strategies. Email Tracking Software monitors engagement, helping teams optimize follow-ups, while Demo Automation Software streamlines product demos, improving the overall sales experience.

But what really stood out? Let’s dive into the most impactful AI-powered tools that reshaped Sales Enablement in 2024.

The first chart shows how often each feature was mentioned in user reviews (as a percentage).

The second chart highlights the average ratings (on a scale from 0 to 5) for reviews that mentioned these features. 

These insights give a clear picture of which AI tools users found the most valuable and how well they were received.

‍

Why Is AI Writing So Popular in Sales Enablement?

The reason AI Writing Assistance, AI-powered writing, and AI Content Improver top the charts in this cluster is simple - they solve one of the biggest challenges in sales:

"What do I say to get them to open this email?"

AI helps sales teams craft the perfect message - whether that means keeping emails short and snappy or filling them with just the right amount of detail.

One of the biggest names in this space is Humantic AI, which appeared in 33% of reviews mentioning one of these features. Salespeople praised it for making their messaging more precise and effective, ultimately helping them build relationships and close deals.

Storylane, a software known for its interactive product demos, is another strong player, securing 10% of mentions for its AI-powered writing tool.

With AI-enhanced writing becoming a must-have in sales tools, it’s clear that smart, automated messaging is shaping the future of sales enablement.

Within the Sales Enablement cluster, three AI-powered features stood out for their impact and high ratings:

1. Custom AI Templates (4.77 rating) - Helps users quickly create structured, on-brand interactive demos while keeping colors, fonts, and styles consistent. A go-to tool for making polished presentations effortlessly.
2. AI Website Copy Writer (4.78 rating) - Automates the creation of compelling, personalized website copy for interactive demos. It generates product descriptions, tooltips, and guides with clarity and consistency, cutting down time spent on content creation.
3. AI-Powered Summarization (4.79 rating) - Extracts key points from articles, LinkedIn posts, and other sources, condensing them into clear, effective summaries - perfect for crafting outreach messages that hit the mark.

These features weren’t just useful - they were some of the highest-rated AI tools in Sales Enablement, proving that smart automation is reshaping how sales teams work.

Personalised Marketing Cluster

This cluster is all about helping businesses create highly targeted marketing campaigns based on customer behavior, preferences, and data. The goal? More effective outreach, higher engagement, and better conversion rates.

There are few main categories in this cluster. Email Marketing Software helps businesses craft personalized emails that drive action, while SMS Marketing Software delivers timely, targeted messages directly to customers' phones. Personalization Software tailors experiences based on user behavior, enhancing relevance and engagement. Marketing Automation Software streamlines campaign management with AI-powered workflows, making marketing efforts more efficient. Meanwhile, Customer Journey Analytics Software provides insights into the entire customer experience, helping businesses refine their strategies from start to finish.

With AI driving smarter automation and personalization, marketing is becoming more data-driven than ever. Let’s dive into the top AI features that made a difference in this cluster.

‍

‍

When it comes to Personalized Marketing, one AI feature stands above the rest - AI-powered writing. Over 90% of reviews in this cluster mentioned it, making it an absolute must-have.

Why is it so popular? Simple. It makes writing personalized content easier and more effective. Marketers can craft engaging messages with less effort, boosting outreach success without spending hours fine-tuning copy.

Among the top players in this space, Success.ai led the pack, with 19% of reviews highlighting its impact. As AI continues to refine messaging, personalized marketing is becoming smarter, faster, and more efficient.

‍

‍

The second most popular AI feature in this cluster was AI-powered optimization, and while only one vendor dominated the conversation, it made a huge impact.

Insider led the way, with its AI-driven customer approach recommendations making up 28% of all reviews. This feature helped marketers fine-tune their strategies by offering smart, data-backed insights on the best way to engage each customer.

Users found it incredibly valuable, earning it an impressive 4.89 rating - one of the highest in the entire category. With AI making marketing decisions sharper and more personalized, optimization is no longer just a nice-to-have - it’s a necessity.

Rounding out the top AI features in this cluster is Predictive Segmentation - a powerful tool that’s quickly gaining traction.

Offered by both Success.ai and Insider, this feature uses AI to automatically group customers into the most effective segments based on their behavior, preferences, and interactions. Instead of manual guesswork, marketers get data-driven audience targeting that makes outreach more precise and impactful.

As businesses strive to reach the right people at the right time, Predictive Segmentation is proving to be a game-changer - simplifying customer targeting and driving better marketing results.

Notion: Winner of the Most Discussed AI Feature Award

Notion’s AI Writing Assistance is a game-changer. It helps users draft, edit, and refine content effortlessly - whether for internal notes or public-facing content. Need to write a webpage? Notion AI makes the process faster and smoother than doing it manually. No wonder users couldn’t stop talking about it! While Notion belongs to none of the two discussed clusters, its AI Writing Assistant was the most talked-about feature of 2024 across all clusters.

‍

Summary

The analysis of AI features in SaaS software for January to October 2024 reveals a clear trend - AI-powered writing, automation, and optimization tools have become essential across various industries. Interestingly, despite the diversity of AI applications, user ratings for these features remained consistently high across platforms. This raises the question of whether AI tools are genuinely near-perfect or if review biases, such as user enthusiasm and selection bias, contribute to inflated ratings.